Types of business names
- Descriptive: says what you do (Bright Bakery).
- Evocative: suggests a feeling or benefit (Summit, True North).
- Compound: joins two words (Bloomcraft, PeakLine).
- Invented: a new word, often with an ending like -ly or -ify.
- Founder or place names: personal and local (Rosa's Kitchen).
Your name checklist
- Say it out loud to five people. Can they spell it after hearing it once?
- Search it on Google, social media and app stores.
- Check the trademark database for your industry and country.
- Look for a matching domain (a .com is still the most trusted in the US).
- Register the name with your state or local authority before printing anything.
Need a tagline too? Try the slogan generator. Starting a show? See the podcast name generator.
Last reviewed October 2026.